- Logistic regression (logit) represents example of generalized linear model created by introducing logistic function as dependency between explanatory and response variables
- Logit models fail into a broader class of qualitative response regression models (the dependent variable is qualitative in nature)
- A lot of real-world estimation problems actually fail into the “qualitative” (rather than quantitative) category – most common example being event occurrence (or appropriate probability)
- Additionally – this setting directly maps to the problem of Web analytics regarding user behavior (for example – predicting whether user will ignore advertising)
- Essential read regarding qualitative variables : G.S.Maddala, Limited-Dependent and Qualitative Variables in Econometrics, Cambridge University Press, 1983 .
- Taxonomy of qualitative variables in Web Analytics ? Starting point : http://en.wikipedia.org/wiki/Web_analytics
- Classical example is regression analysis of user sessions – we observe explanatory variables (anything related to page that user was presented at the time) – and qualitative dependent variable – user action (click, skip, stop browsing, etc)
- The question is whether we can properly estimate qualitative variables using standard regression methods like OLS
- First shoot at this would be Linear Probability Model (LPM) – deriving Bernulli process probability as quantitative variable. Issues – residuals are not normal.

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This entry was posted on July 31, 2010 at 7:44 pm and is filed under statistics.

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